Easily the most emotionally charged talk, Luis shared with us the story of his life, starting as a young boy in Cuba. His parents made a difficult choice to ensure he did not become conscripted into Castro’s militia, and sent him to America and freedom. Luis talk is poignant, funny and thought provoking as he weaves a tale of the choices that made him who he is today. He shares his story easily, building to an end that moves all who hear it.
In his talk, Luis tells us what it is that drives him to succeed. Often times we push ourselves to success without really knowing why. This is one of the first things he asks us to do in his book, Getting There, as it’s very difficult to get where you’re going if you don’t actually know where you’re going or why.
And, just as with Larry Moss, Luis is one of the most down-to-earth, personable people you’re ever likely to meet.
Luis Martínez has been coaching and advising employees, peers and executives since 1983, and in 2008 formed a strategic management consulting firm, Gran Altura, LLC., which offers services to organizations in transition as well as to individuals who want to achieve higher levels of performance. His comprehensive career development book, Getting There, was recently published by a division of Random House. Martinez was sent to the U.S. from Cuba at the age of 12 by his parents to avoid conscription into Fidel Castro’s militia. He credits their tutelage in courage and survival for his boundless faith and optimism.